Project team

Principal Investigator

Professor Peter Howley

University of Leeds, UK

Peter Howley is a Professor of Economics and Behavioural Science at the University of Leeds. Previously, he has worked as a Lecturer and Senior Lecturer at the University of York. Apart from academia, he has also worked as an economist for an agricultural/rural development agency in Galway, Ireland (Teagasc). Peter’s work lies at the intersection between economics and psychology. He is particularly interested in the economics of happiness, nudge theory, social identities, health and well-being, and environmental and natural resource economics. 

Read Peter Howley’s profile on the Leeds University Business School website.


Dr. Mirko Moro

University of Stirling, UK

Mirko Moro is an Associate Professor at the Division of Economics, Stirling Management School, University of Stirling, Scotland. He obtained his PhD from the University College Dublin in 2009. He worked as a postdoctoral fellow at the Environmental Policy Department, UCD, from 2008 and 2009 before joining an FP7 project at the Economics Division at the University of Stirling in 2009. In his research, he focuses on how individuals decision making, attitudes, health and wellbeing are affected by policies and environmental changes. 

Visit Mirko Moro’s personal webpage.

Professor Liam Delaney

University College Dublin, Ireland

Liam Delaney is Professor of Economics at UCD and Visiting Professor of Economics at Stirling University. A former Fulbright and Marie Skłodowska-Curie Fellow, he was Deputy Director of the UCD Geary Institute from 2008 to 2011, and Deputy Dean of Stirling Management School from 2011 to 2016. He has worked at the intersection of economics and psychology for his career and is particularly interested in the measurement foundations of behavioural welfare economics.

Read Professor Lian Delaney’s profile on the University College Dublin wenbsite.

Professor Tony Heron

University of York

Tony Heron is Professor of International Political Economy and N8 AgriFood Chair at the University of York. His previous books include The Global Political Economy of Trade Protectionism and Liberalisation (Routledge 2012) and Pathways from Preferential Trade (Palgrave 2013). More recently, Tony has published work in Contemporary Politics, European Journal of International Relations, Third World Thematics and Global Policy, among others. Tony’s current work is centered on interdisciplinary global food systems research, sustainability governance in global value chains and the political economy of agriculture in the context of the UK’s exit from the EU. Tony is co-editor of the journal New Political Economy.

Read Professor Tony Heron’s profile on the University of York website.

Research Associate

Dr. Muhammad Waqas

University of Leeds, UK

Muhammad Waqas is an early career researcher and is currently working as a Research Associate at the University of Leeds. Previously, he has worked at the University of York, the University of Sheffield and the University of Newcastle upon Tyne. Muhammad is especially interested in the economics of migration, applied microeconomics and applied econometrics.